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I like the form of genre that Twenge uses in Generation Me. She breaks each chapter in to sub categories to put emphasis on specific topics which allow the reader to see what she thinks is important information. In this book she uses simple language with strong interests to get her point across. Structure is very important to the reader and the writer. Different types of magazines and novels.
Generation Y still has some of the traditional mindset, however for most, spending has been the obligation since the generation of baby boomers. Those in Generation Y who learned to save money for long term use, don't have problems in their money spending abuse and probably will succeed in retiring. The problem of Generation Y is the petty short term wanting. Those from the traditional.
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Introducing: Generation Z. Generation Z are born after 1995 and they are considered the future of global economy. By 2020 this generation will be the largest group of consumers worldwide. In the U.S., Europe and the BRIC states they will make up to 40% of the consumers and 10% in the rest of the world. Even now they are enormously important for the economy and marketers, as already 93% of.
Generation Y represents the population that follows the generation X. Individuals that are under generation Y were born after the 1980. A survey on demographics reveal that most of generation Y individuals are liberal in terms of culture and the social setup, as characterized by gay marriages and their opposition to conservative approaches to life. The lifestyles of generation Y are very.
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